When to Fight Over Logos

A great (or even really, really good) logo doesn’t tell your brand’s story; instead, it complements it.

This is semantics, but it’s a semantic fight worth having—this very difference comes up in just about every brand identity project we take on. As important as it is, a successful logo is only one component working within a system of other differentiated elements: photography, color scheme, and messaging, to name a few. This doesn’t mean that all elements require the same investment of time and creative energy—just that the logo alone can do only so much lifting.

Read the original blog post in its entirety at Market-pl.com.